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Wednesday, March 7, 2007

enano computers: Little, Green, Different

Although we don't think about it much, our computers are big, noisy, hot, and consume far too much energy for our needs. My mother doesn't need a 3D graphics workstation to shop on eBay or buy airplane tickets. Mirroring the automotive industry, agriculture, and real estate, the computer industry now recognizes that there is more to life than bigger and cheaper. But, the large manufacturers are still mostly stuck with big boxes, hot chips, and loud fans to cool the whole thing off. That is the ideal environment for a niche player to innovate- enter enano. I sat down with Jorge Ruiz de Castilla, the CEO of enano computers, to discuss his little wonder.


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